Red Bull's Football Empire: Case study of RB Leipzig & RB Salzburg

RB Salzburg (Red Bull Salzburg)*

*RB New York (Red Bull New York)*

*RB Brazil (Red Bull Brazil)*

*RB Leipzig ( Rassen ballsport Leipzig)*

Red Bull's C.E.O Dietrich Mateschitz is the Richest Football club Owner in the World worth around £21 Billion.

That sum might look so small but rembering that Chelsea's Roman Abrahimovich is worth just £8 Billion.... His clubs should quite be able to spend Big in Transfer Windows & Wages ...

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That's super wrong ❌❌

RB Leipzig & RB Salzburg are obviously the 2 most popular of the Red Bull Franchise but fact be that both actually started in 2009 & 2005 respectively.

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I know it's shocking, for a club to be among Europe Elites in less than 10 years of Creation
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So, How did Red Bull manage to build Very Good teams in Salzburg & Leipzig without spending big????

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Actually, The Red Bull Success Story in Europe Revolves around a Already planned out philosophy & A man named *Ralf Ragnick* who acted as Director of Sport for Red Bull's European Projects..

Ragnick highlighted Red Bull philosophy into 3K's namely - Kapital, Konzept & Kompetenz

RB's Philosophy was mostly based on Keeping consistency in the franchise by simply investing in Youth Development.

Forget it's Financial Backing, Red Bull clubs operate more like Academy Clubs by getting players for cheap & Developing them.

Example is the Talismanic German *Timo Werner (Pronounced as VVerner)*, *Werner* joined Leipzig in 2016 for €14 million and 2 and a half season later... He worth between €40-60 million.

Another example is Guinean *Naby Keita*, *Naby Keita* was scouted by RB Salzburg scouts and was picked up from French division 2 side *F.C Istres* in 2013 for €1.5 million.  After 2 seasons in Austria, Naby was transfered to fellow sister club *RB Leipzig* to help the German Club who had just been promoted to Germany's top flight league *Bundesliga* from 2nd division *Bundesliga 2*

After impressive debut Bundesliga Season for both Keita & Leipzig that saw them finish 2nd & Become the most hated club in Germany.

For a club that finished 2nd the season b4 in *Bundesliga 2* also finishing behind champions Bavarian giants *FC Bayern Munchen* in it's first ever season in *Bundesliga*.

*Naby keita* was Voted into the team of the season and after another year he was shipped to *LIverpool* for €60 Million.

It could also be said of *Naby's*  current team mate in Liverpool *Sadio Mane*. *Mane* Joined *RB Salzburg* in 2013 for €3 million and left after 2 years to *Southampton* in England for X3 of that price ...

Red bull consistency project was obvious when *Salzburg* beat *Celtic* in the Europa League 3-1. *Celtic* only goal scorer in that game *Eduoard* was signed for £9 million which made him more expensive than the entire *Salzburg's* squad. *Salzburg's* most expensive player that day was Israeli striker *Moanes Favour* who was just worth €1 million . The rest where from the Academy.

I write up here by simply saying *Red Bull's* project is going to hit Big in Europe in years too come.For the first time ever last season we saw the 2 *Red Bull* clubs in the Europa League quarter Finals. Although *Leipzig* was Knocked out but *Salzburg* progressed into the semi's and was knocked out by *Marseille*.

Still,  *Red bull* doesn't deviate from it's *3K* philosophy. It is gunning for Gold.
*Red Bull* has set up ah remarkable model for Clubs, Something worthy of emulatian.